Why You Must Add Your Medical Center to a Maritime Directory

Jul 11, 2024 · 9 mins read ·

All Things Martide, Maritime Industry
A smiling doctor in his office

In the fast-evolving world of the maritime industry, visibility and connectivity are critical for success. Medical centers that specialize in seafarer medical examinations play a pivotal role in ensuring the health and safety of those who work at sea. 

However, many of these centers may not fully realize the potential benefits of adding their company details to an online maritime company directory. Here’s why this strategic move can be highly beneficial if you own, run or manage a maritime medical center.

The benefits of listing your medical center in an online maritime directory

Enhanced visibility and reach

One of the most immediate advantages of listing your maritime health center in an online crewing directory is the significant boost in visibility. Company directories, such as Martide’s crewing marketplace, are frequented by shipping companies, crewing agencies, and individual seafarers looking for reliable medical services. 

By having your medical center listed, you ensure that your services are prominently displayed to a targeted audience. This visibility is particularly important in the maritime industry, where networking and word-of-mouth play crucial roles in business growth.

Credibility and trust

Being listed in a reputable maritime directory can enhance your medical center's credibility. Many directories have strict criteria for inclusion, ensuring that only reputable and qualified entities are listed.

For example, at Martide we regularly check our directory to ensure that spam and disreputable companies have not created a listing - and if they have, we swiftly remove them.

When seafarers, crew managers and manning agents see your center listed in such a directory, it adds a layer of authenticity and reliability to your services. This is particularly important in the medical field, where trust and professionalism are paramount.

Increased inquiries and larger client base

An online maritime directory acts as a marketing tool, directing potential clients to your services. Seafarers and maritime companies searching for medical examination services will have easy access to your contact information and service details. 

Read more: Why You Must Add Your Business to an Online Maritime Directory

This can lead to an increase in inquiries and, subsequently, a broader client base. Given the global nature of the maritime industry, this can translate to international clients, expanding your reach far beyond your local market.

SEO and online presence

Listing your medical center in an online directory can also improve your search engine optimization (SEO) efforts. Many directories have high domain authority, meaning they rank well on search engines. 

When your center is listed on these directories, it creates backlinks to your website, which can significantly boost your SEO ranking. A higher SEO ranking means your medical center is more likely to appear in search results when potential clients are looking for seafarer medical examinations on search engines such as Google or Bing.

Networking opportunities

Online directories are not just about being found; they are also about finding others. These platforms often include various stakeholders in the maritime industry, such as shipping companies, training centers, working gear providers, maritime travel agencies, manning agents and other providers of crewing services. 

By being part of this network, your medical center can forge valuable connections, collaborate with other professionals, and stay updated with industry trends. This interconnectedness can lead to new business opportunities and partnerships that might not have been possible otherwise.

Cost-effective marketing

Traditional marketing methods, such as company branding, mailshots, or a new website can be costly and time-consuming. Online directories offer a cost-effective alternative. Some directories charge a nominal fee for a listing, or paid-for premium accounts, which is a small price to pay considering the potential return on investment. 

However, Martide’s online maritime crewing services directory is absolutely free for companies of all shapes and sizes as we believe you shouldn't have to pay to get your company or maritime health center found by the right people!

Additionally, the time required to set up and maintain a listing is minimal, allowing you to focus on providing excellent medical services rather than worrying about extensive marketing campaigns.

Staying competitive

In a competitive industry like maritime health services, staying ahead of the competition is crucial. By listing your medical center in an online directory, you ensure that you are not left behind. 

Competitors who are already listed have a significant advantage in terms of visibility and client acquisition. To stay competitive, it is essential to be where your potential clients are looking, and online directories are a key part of that landscape.

Feedback and improvement

Some online directories allow clients to leave reviews and ratings. While this might seem daunting, it is an excellent opportunity for your medical center to receive feedback and improve. 

Positive reviews can attract more clients, while constructive criticism can help you identify areas for improvement. Engaging with reviews also shows that your center values client feedback and is committed to providing top-notch services.

How to add your maritime health center to an online crewing directory

Listing your medical center in an online maritime company directory is a strategic move that can yield numerous benefits. From enhanced visibility and credibility to increased client inquiries and cost-effective marketing, the advantages are clear. 

In a global and competitive industry, ensuring that your services are easily accessible and well-regarded is crucial. By taking this step, your medical center can position itself as a trusted and integral part of the maritime community, dedicated to the health and well-being of seafarers worldwide.

So what should your next step be? We think it’s simple! Add your center’s details to Martide’s online maritime marketplace and start reaping the benefits we’ve outlined above today.

It’s quick, it’s easy, there are absolutely no drawbacks or strings attached and, as we mentioned earlier, it’s completely free. Unlike most online maritime directories we don’t withhold access to a full listing and we don’t charge you to add your details.

Your medical center’s online listing will show your company name, country, logo, a link to your website, the number of employees, a Google map showing your location and your company ‘about us’ info.

You can also choose how many, or how few, of these details you want to make public.

Here’s how to add your medical center’s details in just a few easy steps:

  1. Create a free Martide supplier account
  2. Enter your maritime health center’s details
  3. Click Save and your information will immediately appear in our crewing services provider directory under Medical Centers.

By the way, you can also create a free supplier account on Martide’s online maritime directory if you are any one of the following:

  • Crew Manager
  • Manning Agent
  • Seafarer Training Provider
  • Travel Agency
  • Working Gear Supplier

Plus, if you offer one or more crewing services - for example if you are a manning agency that also offers seafarer training - you can check both boxes when you select your company type so that your details will show under both categories.

And there you have it; 8 benefits of listing your maritime health center in an online crewing services directory, plus how to quickly and easily do it.

Create your free Martide supplier account today - what have you got to lose?! (Spoiler alert: absolutely nothing!) 

Eve Church

Eve Church

Eve is Martide's content writer, publishing regular posts on everything from our maritime recruitment and crew planning software to life at sea. Eve has been writing professionally for more than two decades, crafting everything from SEO-focused blog posts and website landing pages to magazine articles and corporate whitepapers.


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